Crisis era, pharmacies focuses on"cutting"

: Cai Wen Bing

Watson Dispensary Co., Ltd.Yancheng Executive General Manager,

many famous pharmaceutical, marketing, newspaper and magazine columnist category, special commENTator.

2009 years, the pharmacy industry, not only suffering from the global economic crisis, economic recession, reduced consumer purchasing power caused by negative factors such as the negative impact, but also because the implemENTation of the new labor contract law so that the growing cost of soaring corporate human resources; the same time in January will be forthcoming as the new Health reform policies on the community health sector tilt, so that pharmacies increasingly severe"foreign aggression" situation, added a dash of"internal problems", these phenomena that increase the profitability of pharmacy industry, the ability to become smaller, so the crisis era of pharmacy, the"cutting" nature becomes even more important.

I believe that the more the economic downturn, more pharmacy cost estimates to establish a reasonable mechanism to various aspects of the course of business after a good measure of expenditures listed out, and then press the expenditure budget table control, the stores are in the operating expenses within the plan to achieve the purpose of cutting profits.Then the following the following points throttle I talk to some of their own humble opinion.

first, we talk about saving the rENT.Generally speaking, we talk shop with the developers rent, if entered into with each other about the long-term lease contracts of 5-10 years to be cost-effective than the much more short-term contracts; Some companies also required the developer to pay rent quarterly doing so, not only can ease the cash flow rate, but also reduce the loan interest; some developers or landlords can lease costs borne part of the decoration, I believe that these can be for the throttle.

the same time, we should also take more means of information, conditions OA chain can establish their own office systems of modern communications, SMEs can use MSN, QQ and other IM contacts, in order under the law to save the headquarters and stores the telephone, fax charges; in order to save paper and telephone, we can take a more paperless office to send e-mail the way upstream and downstream cliENTs.

Furthermore, we can also improve shop floor efficiency, enhanced merchandising fullness, expansion of business category, the buffer store to the high operating costs; without the backlog of invENTory, we should seek to keep each section of the pharmacy counter, shelves idle; stores even have idle areas can also be rented to vendors for display or for postal Standees, Mobile consignment and some books, newspapers, Family doctors and mobile phone recharge cards doing so will not only expand the store's business category, but also improve the turnover of stores, pharmacies and also reduces the lease cost.

stores while avoiding a"date, failure" of goods, waste of resources to the ENTerprise.This point, I believe that corporate quality control departments should establish appropriate mechanisms for early warning and treatment, requiring nearly valid and slow moving stores and timely reporting to the headquarters of species, coordinated by the headquarters to other marketable store sales; headquarters will be slow moving and almost valid The species allocated to other stores, the promotions should also arrange for staff to adjust these"problem" species of shelf space and display faces, and give some appropriate promotional support.

downturn in the economy, ENTerprises should strengthen the efforts of the store's performance evaluation, a reasonable proportion of a good number of customers, sales, customer price and gross profit, and other assessment indicators, I think: This Pharmacies should temporarily abandon the pursuit phase of"high interest" to boost sales growth target in order to ensure a stable gross profit increased traction.I propose the pharmacy, this period should strengthen cooperation with the brand manufacturers to strive for promotion to each other support in terms of, for example: manufacturers jointly launched with the brand"brand + high-margin" package...so that they can enterprises to develop cutting play a role in the work.

In addition, streamlined and timely manner is not correct to some of the work and the lack of ENTerprising spirit of the staff, and gradually improve operational backbone of the staff salary and company resources to enhance joint training of existing staff efforts to improve Staff professionalism and marketing skills, the business well, to the enterprise, is a throttle.

implemENT in order to ensure energy conservation, we should also encourage employees from the"start bit" establish conservation awareness, is the need to explain here, I do not advocate drug stores indefinitely to & ldquo ; cutting"the saying goes," to the province to province, not a sub-province is not province"does not help against pharmacies operating expenses" may"section of pharmacies operating expenses & ldquo help ; cautious,"section, there are hazards on the pharmacy business expenses" not"section.

In summary, I believe that only recognized the throttle in the pharmacy business role in the process, to make business policy and economic crisis in the tide of the wind and waves to forward.